Free guide
And the 18 visual moves that fix them. Plain English, one example each.
A lightbulb for “ideas”. A rocket for “growth”. Close enough to feel right, wrong enough that readers scroll past.
The fix: show the relationship, not a symbol.
Six icons, four labels, two arrows. If you can't sketch it from memory, nobody remembers it.
Fixed by: REMOVE CONTRACT
Every shape gets its own colour, so nothing stands out. The point gets lost.
Fixed by: ISOLATE and one accent colour
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All 18 moves with examples, the 9-step process and the full dictionary.
How the concepts connect or interact.
Simple geometry standing in for each concept.
What happens: add, remove, move, transform.
Arranging the shapes so the relationship shows.
The viewer experiences the idea through the arrangement itself.
| Step | What you're doing | The question |
|---|
Thinking asks “how could I show this?” Reasoning asks “why is this the right way?”
The arrangement creates meaning the shapes don't have alone.
Proof demonstrates a principle. It isn't mathematical proof, it's an intuitive demonstration.
Structure decides the logic. Composition decides how that logic looks.
The principle to remember